We exist for economic good
Equal importance on social, cultural, environmental, and financial outcomes
Being profitable is equally important for businesses, but we don’t think it should ever be the primary reason that an organization exists.
Reflections has a Quadruple Bottom Line, which is a wordy way of saying that that we place equal importance on social, cultural, environmental, and financial outcomes.
We are a certified social enterprise – and the only holiday park group in NSW to be so – and all of our profit is reinvested in the Crown Lands parks and reserves that we care for on behalf of our NSW community.
In short, we do business for good.
That doesn’t mean we don’t have ambitious goals.
Our 2030 Strategic Plan, which you can see on our website. includes our economic targets and plans for growth.
You’ll see that in 2022 we added $98 million in economic value to regional NSW in 2022. We aim to generate $1.3 billion* in cumulative economic value for NSW by FY30** and reinvesting surpluses back into our lands, assets and communities.
Our growth initiatives include attracting more day visitors, hosting regional events to promote regional tourism, delivering capital works to upgrade our parks and expanding our loyalty program.
We want to make our parks and reserves the leader in nature-driven holiday escapes and we aim to offer something for every holiday-maker, from luxury cabins with top-notch ocean views to a simple campsite where you can’t see your nearest neighbour.
Balancing all of those plans is our core values: grow together, say it do it, care deeply and make a difference.
And our purpose will always be to share nature’s playground with our guests in a way that gives back to our communities.
It’s a privilege to be a caretaker of the Crown land we operate in, and our Quadruple Bottom Line (remember that wordy way of saying that we place equal importance on social, cultural, environmental, and financial outcomes) ensures we’ll always do business for good.
Explore the three other channels in our quadruple bottom line
Social Bottom Line
Environmental Bottom Line