Reflections is a leading nature-driven escapes organisation, welcoming two million day visitors and overnight guests to its New South Wales holiday parks each year. Operating as a profit for purpose business, Reflections manages 37 holiday parks and 43 community reserves on NSW crown land. Any surplus from its operations is reinvested in the 9,289 hectares of land that it manages on behalf of the people of New South Wales. Reflections generates approximately $89 million in economic value for regional NSW each year, in terms of income and flow on impacts (BDO, 2013).
We are the only group of holiday parks that offer amazing day-use destinations and maintain public recreation reserves for communities to enjoy. As many of our parks are off the beaten track in gorgeous rural settings or wild coastal areas, we understand the importance of sustainable regional communities and support local economies across NSW.
Our focus is on providing exceptional experiences. Surpluses generated by Reflections Holiday Parks are used to directly support and revitalise the Group’s holiday parks and surrounding Crown land reserves to ensure that visitors and local communities can enjoy these precious community assets for generations to come. We grow when our people, our places and communities are at their best.
Reflections’ purpose is to share nature’s playground in a way that gives back to local communities. It measures its success by its quadruple bottom line performance, including social, cultural, environmental and economic outcomes. We are genuine and demonstrate care for our customers, our communities and our world, delivering to a high standard.
Communities today are busier than ever and our parks help people and families to reconnect, with each other and with the amazing NSW landscape. From wilderness camping to a range of unique accommodations, our 37 holiday parks across Coastal and Country NSW, offer incredible destinations for families and friends to unwind. Our guests can relax in our cottages, tiny homes, cabins and safari ‘glamping tents’ or have a caravanning or camping adventure from our rich mix of generous unpowered and powered sites. Our parks provide modern amenities, free Wi-Fi, accessible facilities and dog friendly options.